Harness Your Inner Chi for the Win

This online and on-pack promotion offered customers who purchased specially marked MOM Brands cereal a code that could be redeemed for free digital content from the movie Kung Fu Panda 3 and a chance to instantly win related prizes. The partnership was promoted through online advertising and social media, as well as in-store displays and packaging. The promotion was highly successful, boosting cereal sales and raising awareness of the movie among both children and parents.

Role // Art Director and Designer
Created at // PrizeLogic

Landing Page

Unleash Your Fury One
Card at a Time

Customers were invited to enter a sweepstakes for a chance to win a Royal Caribbean Cruise, a year's supply of cereal, or free movie tickets by entering codes found on MOM Brands cereal boxes. Each new code unlocked a card featuring Po and his friends and added an additional entry to the grand prize sweepstakes.

Dashboard Page

Custom Animations

Mystic Elements Abound

When customers unlocked a new card, a custom animation would appear around the card to let them know that they were one step closer to completing the set.