This online and on-pack promotion offered customers who purchased specially marked MOM Brands cereal a code that could be redeemed for free digital content from the movie Kung Fu Panda 3 and a chance to instantly win related prizes. The partnership was promoted through online advertising and social media, as well as in-store displays and packaging. The promotion was highly successful, boosting cereal sales and raising awareness of the movie among both children and parents.
Customers were invited to enter a sweepstakes for a chance to win a Royal Caribbean Cruise, a year's supply of cereal, or free movie tickets by entering codes found on MOM Brands cereal boxes. Each new code unlocked a card featuring Po and his friends and added an additional entry to the grand prize sweepstakes.
When customers unlocked a new card, a custom animation would appear around the card to let them know that they were one step closer to completing the set.
All customers had the same experience on their desktop, tablet or mobile device. Checking your phone at the breakfast table? No problem.