Lipton wanted to give people back their Sundays through codes under bottle caps. Each code gave minutes that consumers could put toward getting the tasks no one wanted to do, done. From rescheduling a dentist appointment to getting your lawn mowed, Lipton was ready.
ROLE / LEAD DESIGN | CREATED AT / PRIZELOGIC + NOMADIC
SIMPLE TASKS - DONE
Lipton caps contained unique codes that would give users minutes that they could put to predetermined categories and time frames. The more minutes a user unlocks, the bigger the task Lipton could do for them.
GIVE ME MY FREETIME
Submitting your task and receiving feedback from Lipton had to follow the same inviting look and feel. The site’s purpose was to give users some free time back so keeping it simple was the top priority.
Starting with product shots and the site's background scene - illustrations became the focal point of the site. In addition, each task category received a hero image and social post illustration.