A REFRESHING REFRESH
Diet Pepsi relaunched their online presence with the “Love Every Sip” campaign. For years, their site was merely for the users who wanted to read nutritional facts or print out a coupon for 6-packs. The end result became a hub for all things Diet Pepsi. The new site housed daily “sips” of content from five different categories, social posts from their entourage of celebs and promotional items.
ROLE / ART DIRECTION + DESIGN | CREATED AT / NOMADIC
LANDING PAGE HUB
With Sofia Vergara at the helm, the landing page became the hub for all Diet Pepsi content. Users could interact with dynamic polls, jump to featured daily "sips", see what the celebs are saying on Twitter, or browse recent Facebook posts.
THE DAILY SIP
Each day a new "Daily Sip” would go live. These sips were sorted in to five different categories, ranging from household tips, fashion and celeb news. Each sip was composed of a hero image and article. Users could comment directly to the page via Facebook comments.
DAILY SIP ARTICLE IMAGES
Over 250 Daily Sip article images were produced.